What s REALLY behind those Breastfeeding Covers
Many women still feel uncomfortable breast feeding in public unless they are using a breastfeeding cover, according to business owner and mum Janell Fowler.
That s despite recent changes to the Sex Discrimination Act passed earlier this year by Federal Parliament, making it illegal for a woman to be refused service at a restaurant if she is breast feeding.
The changes also make it discriminatory for an employer to refuse to hire a breastfeeding mother.
BabyButton Nursing Covers founder Janell Fowler said, while women have every right and legal protection to feel comfortable breastfeeding in public, that s not always the reality.
I was surprised at just how uncomfortable breastfeeding in public could feel, Ms Fowler said.
You go from being in hospital with so many women who are breastfeeding or trying to, you are in a safe little community of help and support, then you venture out to your first cafe and all of sudden you are left wondering how you are going to discreetly get the job done.
After looking around for a pratical cover up, Janell was put off by how expensive breast feeding covers were in the stores. Janell decided to take to her sewing machine and make her own. What resulted was a breast feeding cover that provided comfort and discretion.
Soon friends and family were demanding their own so Janell launched BabyButton Nursing Covers to help other new mums like her.
The debate over whether women should or shouldn t be able to breastfeed in public seems to be in the media every couple of months, and what people forget is at the centre of the debate there is a new mum, trying to adjust to her new life and doing her best to look after her bub, Ms Fowler said.
We all know breast feeding is best for your baby and we also know that babies have their own schedule so when they re hungry, you ve got to feed them then and there.
Busy mum and business owner Kylie Lane also found it hard taking breast feeding from the privacy of her own home to the public arena.
I do find that some people still feel a little embarrassed to have a mum breastfeeding in front of them so the BabyButton Breastfeeding Cover is great, not only for me but for those around me. It allows me to still socialise and be included without making anyone feel uncomfortable, Ms Lane said in a review on the Mum s Delivery website.
In the review Ms Lane also praised the clever design.
It has a curved soft stiff neckline which allows me to check on my baby, make eye contact and to allow air circulation. As baby grows you can adjust the straps accordingly. I was really impressed by how lightweight, simple and clever this breast feeding cover is, she said.
Each BabyButton Nursing Cover is handmade by Janell from her Mernda home in Victoria. With over 15 fabric designs for mums to choose from, any mum can choose a style to suit.
BabyButton Nursing Covers retail from $34.95 and are available from babybutton.com.au
PO BOX 123
Phone no: 0433 202 249
Email id: firstname.lastname@example.org